There are various ways to attract clients to your website, and collectively it’s called web traffic. And there are 5 types of web traffic:
- Organic Traffic – this comes from a search engine results page (SERP) when a user types in a keyword (for e.g. “lead generation expert Florida”).
- Direct Traffic – this type of traffic comes from people who go directly to your website. They most likely typed your domain on the search bar instead of looking for your business through Google.
- Referral Traffic – these come from external links that originate from other websites. The most common source of good referral links is influencer marketing – where someone in your industry adds your website to their blog, landing page, or video description.
- Social Traffic – traffic that comes from social media platforms.
- Paid Traffic – this comes in the form of pay-per-click campaigns, Google ads and social media advertising. You will usually see the word “ad” or “sponsored” if the content is paid.
You can learn more about the 5 types of web traffic here.
While they are all important in bringing in the web traffic your website deserves, you can actually focus on one or two over the others. It depends on the following factors:
- Where are you most visible or most active? If you’re more active on social media, for example, you can focus on social traffic with a bit of Facebook ads on the side (this works best for me personally).
- Do you have a budget to do paid ads or do an influencer marketing campaign? If you do have money to spend for ads, why not? Paid ads are specifically targeted to your audience, after all.
- Have you built a good domain authority? Organic traffic would be best for you in this case.
- Do you have connections in your industry who are willing to mention your website and services on their own online real estate? Then don’t be afraid to try and focus on referral traffic.
- Are you using offline marketing methods to increase brand awareness? You can focus on direct traffic to get more people typing in your website name instead of searching for you on Google.
Depending on your priority and current capabilities, finding the right web traffic to focus on can be a little challenging but worthwhile. If you need extra help, contact me for further assistance. I’ll be more than happy to help you discover which web traffic fits best for you.