What is a Sales Funnel and Why Do You Need One?
Nowadays, every business has a website. However, not everyone has a sales funnel (that they are aware of). Russell Brunson explains the difference between a website and a funnel with a strong emphasis on upsells. At first, it felt like the only difference between a funnel and a website is that you can have an upsell with a funnel (which is not true).
Towards the end of the video, he did say that there are different types of funnels and the importance of building a funnel is making sure you know the strategy behind it.
The first thing I noticed about this gifographic is that it’s fun to look at. There is literally a funnel throughout the whole thing. This is very appealing to the eye.
As for the information, it’s complete but not overbearing. This breaks down the strategy behind building a funnel. Too many times, people purchase a tool or hire someone to build it, without having a solid strategy in place.
Shane starts the funnel with an emphasis on research & buyer personas. These are the two most critical steps in creating any sales funnel.
Now you know what a sales funnel is and why you need one.
Do you want to know how to apply these steps in your funnel? Download the Funnel Cookbook to reveal:
- – How to connect with your ideal clients
- – How to nurture your leads so they can become happy customers
- – How research can make or break your funnel
- – And much more