3 Funnels for Building Relationships

Have you ever walked up to a stranger in public and kissed them? 

I know we all romanticize about the idea of “love at first sight”, but it’s a pretty big risk. You might end up iconic and famous, like the sailor in the V-J day photo….

….or you could end up in jail with a new assault charge on your record. It works for a few people, but the grand majority probably shouldn’t try it. 

 Same thing goes for sales and marketing. Some people can pop out of nowhere and start selling, and for some unknown reason, their bold approach to marketing works! But for most of us, that’s going to make your ideal prospects run for the hills. 

We are in a relationship-based market right now. 

Your customers want to get to know you, read some of your content, get to like you and trust you before they do business with you.

They want to see an example of your product, make sure that you can help them at whatever stage they are struggling with, wander around your site for a while.

By the time your customer is ready to buy, they want to feel like they know you, and you are someone they can trust, not just some random person who wants to get in their pants (I mean…their wallet). And if we’re being honest, we don’t want to waste our time testing on everyone – we want qualified leads for our salespeople! Referrals we know will turn into cash, not just tire-kickers. 

So with that in mind, doesn’t it make sense to have funnels that do more than just sell?  Below, I’ve provided the blueprints to three funnels that can help you build relationships with your prospects, so when you finally start selling to them, you’re a trusted authority, instead of that weird guy at the bus-stop who won’t stop licking his lips. 

1. Lead Magnet Funnel

Lead magnet funnels are pretty traditional, and they’re great for building rapport and your email list. 

To reach your market, you can use Facebook ads, but many companies just use good ol’ social media to entice your prospects to engage with you. The idea here is to offer them something they want in exchange for their email address, like a trial or a guide, so that you can engage with them and nurture them further.

This funnel consists of a lead-magnet opt-in page, a thank you page, and an email indoctrination sequence. 

In this funnel, you actually DON’T want to ask for ANY purchases – all you want to do is dive into the topics they are interested in, and introduce yourself, so they start getting to know who you are, and what you’re about. One big thing about lead magnet funnels: NO SALES.

These are best to use just to get your foot in the door – take your time! The goal is to get visitors to look around, consume information, learn about you and your product,  and turn into potential leads. The money will come soon enough. 

2. SLO – Self Liquidating Funnel

The purpose of a self-liquidating funnel is to engage with your prospects, but also break even with your ad cost.   

You’ll reach your audience in the same ways that you would for a lead magnet funnel, but this time, the end of your lead magnet or blog post will have a button that reads “Want to go deeper? Opt-in here so I can help you!”. 

This time, on the Thank You page, you’ll put a low ticket offer that makes sense for your audience (remember, all products should be in alignment with each other, so that it makes sense to continue working with you). 

While we’re getting closer to making the big bucks here, pay close attention to the pricing.

These funnels are still not feeding traffic for the top services. This low ticket offer does two things: It helps your audience dive a little deeper to get the help they need AND it forces them to make a micro-commitment.   

You want your customers to start with the bottom services, so you can make it easy to invest.  

As they use your content to work towards their goals, you can guide them through the difficult stages by putting relevant tactics in your emails.  

As they keep working with you, reading your posts, watching your videos, they will reach a point where they find they are ready to invest in your high ticket offer.

Studies show that  buyers are significantly more likely to purchase a high ticket offer if they have already purchased a low ticket offer from you. 

This is a strong relationship-building step, so you don’t want to get it wrong. It is important to remember as you are creating your low ticket offer to make sure that your features always provide high value.  

When you focus on designing a product that really addresses your core market’s issues, and you over-deliver, they’ll come back happy. 

It doesn’t need to be perfect, it just needs to give them a piece of the puzzle that can move them towards their goal; and on the chance that they don’t opt-in, you can use Facebook’s re-targeting ads to get the lost prospects back on the page, and ready to buy. 

3. The Facebook Live Funnel

This funnel is the easiest of the three to create

It only has three steps:

  1. Go live on Facebook.
  2. Create ads so that people will come see your facebook live.
  3. Put a Call To Action at the end, asking them to send you a message on messenger! 

It’s very simple, but it can have a huge impact on your business. People love interacting with thought leaders, and learning from them in real time, because they can ask personalized questions on the topic that matters to them. 

It’s a way to bring a ton of value to your audience, and forge trusting relationships very quickly. Video is one of the most engaging ways to give people examples of your process. 

So now let me ask you…

Does your business use any of these funnels? Or do you have something a little different going on? Are you confident that you’re able to find your perfect clients online?  If you need some help with this, I’m offering a free masterclass to show you the step by step process needed to find your ideal clients online.  Download your free masterclass here and see for yourself.  


Post Author: Roxanne

25 Replies to “3 Funnels for Building Relationships”

  1. Asking questions are in fact good thing if you are not understanding something totally, however this post presents nice understanding yet.

  2. May I just say what a comfort to discover a person that genuinely understands what they’re talking about on the net.
    You definitely realize how to bring an issue to light and make it important.
    More and more people ought to read this and understand this side of your story.
    I can’t believe you aren’t more popular since you definitely possess the gift.

  3. magnificent points altogether, you just received a emblem new reader.
    What would you suggest in regards to your put up that you just made
    some days in the past? Any sure?

    Feel free to surf to my homepage: delta 8 gummies (http://www.heraldnet.com)

  4. Wonderful work! This is the kind of info that should be shared across the net.
    Disgrace on Google for no longer positioning this post higher!
    Come on over and discuss with my site . Thanks =)

    Check out my webpage; dog cbd treats

  5. I was able to find good advice from your content.

    My homepage best kratom – Waylon

  6. I know this web page provides quality dependent articles or reviews and other material, is there any other
    web site which offers these kinds of data in quality?

    Take a look at my site :: cbd for sale

  7. Wow! After all I got a webpage from where I be able to genuinely
    take useful facts concerning my study and knowledge.

    My web-site: cbd for sale

  8. Hmm it appears like your blog ate my first comment (it was extremely long) so I
    guess I’ll just sum it up what I had written and say,
    I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to everything.
    Do you have any tips for inexperienced blog writers?
    I’d definitely appreciate it.

    my website :: purekana

  9. Hi! This is kind of off topic but I need some help from an established blog.
    Is it very difficult to set up your own blog?

    I’m not very techincal but I can figure things out pretty fast.
    I’m thinking about setting up my own but I’m not sure where to start.
    Do you have any points or suggestions? Many thanks

    Here is my site … cbd for sale

  10. I happen to be commenting to let you be aware of what a incredible discovery my friend’s daughter went through visiting the blog. She even learned lots of details, including what it is like to possess an excellent teaching style to get the others with ease know some complex matters. You really surpassed my expected results. Thank you for giving those warm and friendly, trustworthy, edifying and in addition easy guidance on the topic to Jane.

  11. Thanks so much for giving everyone an extraordinarily breathtaking possiblity to read in detail from this website. It is always so nice plus jam-packed with a good time for me and my office co-workers to search the blog particularly thrice in 7 days to study the newest issues you have got. And definitely, I’m also usually satisfied considering the remarkable thoughts you give. Selected 1 facts in this post are basically the most impressive I have had.

  12. My spouse and i have been so comfortable Edward managed to deal with his preliminary research through the entire precious recommendations he acquired through your site. It is now and again perplexing to just happen to be giving away tips that men and women may have been making money from. And we take into account we now have you to be grateful to for that. These explanations you made, the easy website menu, the friendships you give support to create – it’s many excellent, and it is letting our son in addition to our family believe that this idea is brilliant, and that’s tremendously indispensable. Thanks for the whole thing!

  13. Thank you so much for providing individuals with a very remarkable possiblity to read in detail from this site. It can be very sweet plus jam-packed with a great time for me personally and my office colleagues to search the blog more than thrice in one week to read through the newest items you will have. And of course, I’m also actually contented with the fantastic tips you serve. Certain 3 facts on this page are completely the most suitable we have ever had.

  14. I must express thanks to the writer just for rescuing me from this particular trouble. As a result of checking through the online world and coming across solutions which were not powerful, I thought my life was over. Being alive minus the strategies to the problems you’ve resolved through the report is a serious case, as well as the kind which could have adversely damaged my career if I hadn’t discovered your website. Your skills and kindness in controlling all the pieces was valuable. I’m not sure what I would have done if I had not encountered such a solution like this. I’m able to at this time look ahead to my future. Thank you very much for the specialized and results-oriented guide. I won’t hesitate to refer your web blog to any person who desires guide on this topic.

  15. I precisely desired to thank you so much once again. I do not know the things I would’ve made to happen in the absence of the secrets discussed by you on that question. Certainly was the alarming difficulty for me, but spending time with the very expert manner you dealt with the issue took me to cry over gladness. I’m happier for the work and even sincerely hope you know what a powerful job you were accomplishing training the mediocre ones using a web site. I’m certain you haven’t met any of us.

  16. Thank you for all your valuable effort on this web page. My niece takes pleasure in conducting research and it’s simple to grasp why. Many of us know all relating to the lively tactic you present vital thoughts by means of your website and even welcome participation from some other people on that concept then our favorite princess is really understanding a whole lot. Enjoy the remaining portion of the new year. You are always carrying out a tremendous job.

  17. Needed to compose you one bit of observation to help thank you so much over again for the magnificent things you’ve contributed on this website. It has been so wonderfully generous with you in giving easily all a few people could have offered for sale for an electronic book to generate some money for their own end, and in particular considering that you could have tried it if you considered necessary. Those tips likewise acted to be a good way to recognize that some people have a similar interest just like my very own to find out good deal more with regards to this matter. Certainly there are some more pleasurable moments in the future for those who scan your blog.

  18. My spouse and i ended up being quite joyful that Chris managed to finish off his reports via the ideas he came across out of the blog. It’s not at all simplistic to just happen to be offering tips and hints which often some people might have been making money from. So we realize we’ve got the website owner to appreciate for this. The main explanations you’ve made, the simple blog navigation, the friendships your site give support to instill – it’s got everything great, and it’s letting our son in addition to our family reckon that that content is pleasurable, and that is incredibly important. Many thanks for the whole lot!

  19. I really wanted to send a small note in order to express gratitude to you for those unique guidelines you are giving here. My extended internet search has at the end of the day been recognized with reliable concept to talk about with my relatives. I would point out that most of us website visitors are undeniably endowed to live in a fabulous website with many marvellous people with very beneficial things. I feel really fortunate to have used your entire webpage and look forward to really more pleasurable minutes reading here. Thanks a lot once again for a lot of things.

  20. I must point out my gratitude for your kindness in support of persons who should have guidance on in this area. Your real dedication to getting the message around appears to be exceptionally interesting and has regularly empowered regular people just like me to get to their targets. The insightful hints and tips indicates this much to me and far more to my mates. Thanks a lot; from each one of us.

  21. I wanted to post you this tiny word to thank you so much yet again for all the spectacular knowledge you have featured on this page. This has been simply surprisingly open-handed of you to allow openly what exactly some people might have offered for an e book to earn some cash on their own, even more so given that you might well have done it if you wanted. The advice also acted to become a easy way to fully grasp that the rest have similar dream really like my own to understand significantly more around this issue. I’m certain there are millions of more enjoyable situations ahead for many who look over your blog.

Leave a Reply

Your email address will not be published. Required fields are marked *

Want the latest scoop?

Enter your name and email to get free information about Facebook Ad Funnels.