The Power 💪 of Asking Your Audience What They Want
Let’s hear it from the horse’s mouth. A cliché, yes, but it sure is the easiest and most effective way of knowing the truth. So, if you want to find out what people want, “Let’s ask them. Let’s find out what they really want.”
Going up to someone or a group of people and asking them what they want is crude although nonetheless effective. There is, however, a science of going on about it.
First you must know how to identify your target audience.
You have to identify where they hang out, identify where they gather because how are you going to even ask them what they want if you don’t even know how to find them.
If you already have an email list that’s has all your ideal prospects in there, that’s perfect. You can start there. Messenger and ManyChat are also great places you can start from.
If you don’t have that, asking people one on one is also an option; the whole point is to get from them necessary information that you need to be able to give your audience what they truly want. It really does make it a lot easier.
Some of you may use LinkedIn which is also another avenue you can go to. It allows you to define your searches and find people that way.
A colleague of mine came up to me and said, “Hey, I want to target course creators.” Well, you can’t go on LinkedIn and look for course-creators; that’s not available. That just means for that scenario and that situation, LinkedIn is not the ideal place and that’s okay. Facebook is actually a great place for this, and specifically, Facebook groups, because some of them already have membership site plugins, and anyone that’s in those Facebook groups are either interested in a membership site or they already have one. I would also go there and I would also specifically look for course creators or a membership site. Use those keywords and to see what other Facebook groups people have congregated based on that.
There’s also Facebook groups that are there to support business coaches. In fact, I go there and that’s how I’m identifying my target audience. I know where to locate them, so I can even go ahead and ask them directly.
After you’ve identified your target audience, comes asking the most important question.
There’s no sense in beating around the bush and asking unnecessary questions. Make sure your main question is answered first because that’s what’s really going to give you the meat and potatoes for your data to know what to even create in the first place.
Whatever your business is or whatever it is you’re offering, that’s what you need to ask them. What is your biggest challenge? And insert with blank, whatever this is.
Finally, use the information that were given and that which you have gathered for ideas.
Let’s say you’re a health coach and you’ve talked to people, and majority of them are having difficulties keeping a diet or a routine. Given this knowledge, you can come up with a way that they can follow and allow them to do it on their own or provide them a program or course that they can fall back to as needed.
Information is very powerful. It just makes it really easy, because also, when you’re looking at the information that they’re giving, you pretty much have your copy right there as well, right? If they’re telling you they’re having trouble keeping the weight off and they want to be able to do it on their own, you need to add that to your copy on your opt-in page or sales page and marketing.
When you create the offering, offer to that specific group. Personalize it so that your target audience feels that you can relate to them and to what they want and need.
If you’re looking at this and you can relate and you have a funnel or you’re interested in getting a funnel, I invite you to come apply, ChatWithRoxann.com. Right there, there’s the URL. And go ahead and get on my calendar and let’s see what I can do to take your business to the next level. Thanks for watching. See you next week.