The 3 Types of Lead Magnets That Will Get You Noticed
No matter where you look online, someone is begging for your attention.
Trying to keep up on the local news? Amazon is in the wings, teasing you with that insta-pot you talked about with your spouse the other day.
Scrolling through Facebook to see what your friends are up to? You just scrolled past an ad for some t-shirts with a funny saying you told your best friend on the phone.
Checking your email to see if you got anything new or interesting? Guarantee that thing that you thought about yesterday is subtly chilling in an ad off to the side… (It gets a little creepy, doesn’t it?)
But when you’re on the flip side of that equation, how the heck do you stand out?
How do you find the people that you KNOW you can help, and make sure their eyeballs land on YOUR page?
When I start working with business owners to build funnels, we talk extensively about how to achieve this very thing. With this much competition, you’ve got to pull out the big guns. So today, we’re going to talk about the three types of lead magnets that can help you attract those ideal clients, and make sure their attention is on YOU.
Video is one of the most powerful tools we have available to command attention. Some statistics show that video is shared up to TWELVE TIMES more often than text-based posts, and users will spend up to 88% more time on a page with a video. Anytime anything moves – we want to watch and see what happens.
This makes video a particularly powerful choice for a lead magnet!
You can provide a recording of a masterclass, a webinar, a free training session – whatever suits your business best.
And they don’t even have to be fancy!
Just grab that smartphone and film yourself in selfie mode, talking about a topic your audience cares about.
Turn on SnagIt, and create a screencast video – walking them through a process they need to know.
Heck, grab a whiteboard and draw something out for them! It doesn’t have to be expensive or involved – it just has to solve part of the problem that your audience is struggling with, and give them a quick win.
Sometimes sharing and hosting videos can be annoying, especially if you’re using WordPress. You also want to make sure that your video is quick and to the point – videos less than 2 minutes long tend to perform the best.
Not a fan of putting your face on everything? That’s okay!
Podcasting has become one of the most popular tools used to distribute information.
Using an audio clip as a lead magnet saves you from having to make sure the video looks right, the lighting is okay, etc.
All you need is a microphone (the one in your smartphone works just fine!), a topic, and two minutes.
Again, you want to keep it quick and simple – easily consumable content is best when introducing a new person into your world.
So if you have a quick meditation recording, a valuable Q+A session, or even a sample sales call – go ahead and post it!
Though audio is not quite as catchy as video, it is much easier to share and store, making it a great choice for your lead magnet.
Ever signed up to get a blueprint? A guide? A checklist? These are the written lead magnets and they are by FAR the most popular choice of online marketers.
They’re easy to create and distribute, and you can make them as visually appealing as you’d like. You don’t even have to get fancy and create something on Canva to download – you could write something up on Google Docs and simply share the link with anyone who’s interested.
But be careful –it’s easy to make your copy snazzy and your cover gorgeous, but the content needs to wow your audience.
Don’t just turn a blog post into a pdf and call it good – provide something that will actually help your audience solve an issue that they’re having trouble with.
Have you noticed a main theme through these 3 types of lead magnets? It honestly doesn’t matter which one you choose: some people prefer video, I like written lead magnets – it’s all subjective!
Just make sure that the content you provide your audience speaks to them authentically, and addresses the issues that the need help with.
That is what makes a lead magnet attractive.
That is what will get your site the leads you’re looking for – and gets rid of the people who don’t need your help anyway!
If you’re looking for a little more guidance on how to attract your perfect clients, you should check out my Online Client Attraction Blueprint by clicking here! It lays out exactly what you need to do and how to do it so that you can set up your own funnel, and start working with the kind of clients you’ve always dreamed of landing!