Month: January 2021
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Above the Fold and Landing Pages
When I was still learning all about digital marketing and how to create a sales funnel, I kept hearing the term “above the fold”. It was based from traditional publishing, and it’s content that the reader sees first. That’s why it’s named “above the fold” – when you read a newspaper, big headlines not only…
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Stories Matter in Landing Pages
Did you know that an average person’s attention span only lasts until eight seconds? Within these moments, it gives a person all they need to know about you before trusting you to solve their problems. This is especially true in online marketing, particularly in your landing page. This happens whenever I go shopping… well, before…